What do girls want from the summer camp experience, and how might their choices help a nonprofit make better use of its real estate?
Today’s girls are as likely to choose a STEM competition over an arts & crafts project. Knowing this, the Girl Scouts of Central & Southern New Jersey wanted to better align its camp properties with girls’ changing expectations.
The Result
A proprietary research tool to collect and evaluate data regarding summer camp preferences, aligned with an inventory of the Council's summer camp properties, providing the board with a tool to decide where to invest precious dollars to enhance the summer camp experience. For a brand built on providing relevant experiences for girls, it’s like taking a dip in a cool lake on a hot summer day.We're ready to go to work. Tell us about you.