Delaware Center for Contemporary Arts

NüPOINT is a marketing agency.

Case Study

The Delaware Center for Contemporary Arts needed to revitalize enthusiasm for the organization.

The name no longer reflected the mission and was not current with industry trends. The visual brand looked dated and not an authentic representation of the organization.

We assisted in re-naming the organization and developed a whole new branding system.

The brand system incorporates images of contemporary works or elements found on the premises – the built in flexibility allows for customization based on use.

The Result

A fresh new name and look with a toolkit to keep brand integrity while allowing for flexibility in use.

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