Community Support for Local Military Bases

NüPOINT is a marketing agency.

Case Study

Community leaders wanted a way to evaluate the level of support

for local military installations in southern Arizona.

We performed intercept interviews, web-based surveys, and strategic oversampling

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The Result

We found 9 in 10 residents support the military and proximity to base had no effect. The data was presented to Washington DC. with the support of John McCain. Additionally, residential areas of interest were established, communication channels were identified and military activity support increased overall. read the full story

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